top of page
management and leadership skills profile_edited (1).jpg



By reading this profile we hope that you can build a better understanding of whether seeking to develop management and leadership expertise seems like one of the best ways for you to use your time in order to help animals.

  • Why Fundraising?
    A lack of funding is one of the main problems that the animal advocacy movement faces. We believe that fundraising is one of the top areas where the movement most urgently needs more expertise. This programme seeks to empower individuals with fundraising skills within the animal advocacy sphere, in order to strengthen the movement.
  • What Do Fundraisers Do?
    There are many different types of fundraising roles and work, ranging from digital marketing to face-to-face fundraising with major donors. However, there are some common activities: ‣ Communicate with donors. Of course, this often involves directly asking donors or institutions for their financial support. ‣ Research potential donors and grant-makers. ‣ One-to-one communication with individuals and institutions that might make gifts and thanking them for gifts they have made. Fundraising involves both cultivating relationships with prospective donors and stewarding relationships with existing donors. ‣ Coordinate with other employees in the organisation to ensure that information related to donors is well-informed and to support communication with or proposals for donors. ‣ Logistical work coordinating fundraising across the department or specific fundraising campaigns.
  • How Will this Work Placement Expand my Career Options?
    Fundraising provides a lot of generally useful skills. At the end of the experience, you will be better equipped to work in various nonprofit roles besides fundraising, including campaigns, marketing, or management and leadership, roles in government institutions, or roles at for-profit companies. Fundraisers may be well-placed to enter high-level management and leadership roles in nonprofits.
  • How Does This Work Help Animals?
    If you’re interested in helping animals effectively through your career, you should prioritise work that has high potential for impact. Spending resources on fundraising can have a multiplier effect by raising substantially more money than is invested.
  • How Does the Application Process Work?
    Please complete our application form. After the deadline, if we have received a completed form from you, we will send you an email letting you know whether we will proceed with your application or not. If we proceed, you will be asked to complete 2-3 hours’ worth of test tasks. We will then send you another email letting you know whether we will proceed with your application or not. If we proceed, you will have an interview to discuss your application and the programme. We will then send you another email letting you know whether we will proceed with your application or not. Application deadline: Sunday 1st May. We recognise that this application process is more time-consuming than some. We offer compensation of $20 per hour spent on test tasks (up to a maximum of 3 hours), as well as $50 per interview. (Note that this payment might be taxable in your country and you are responsible for reporting it to your tax authority.)


The animal advocacy movement is full of leaders. Meet some of these inspiring leaders:

RICARDO LAURINO Brazilian Vegetarian Society.png

Ricardo Laurino, who joined the Brazilian Vegetarian Society by volunteering as a regional coordinator, and is now the president of the institution.

Eliane Siu - The Good Food Institute

Elaine Siu, who is building up a team for The Good Food Institute in Asia, to support the development of an industry that can replace animal products with high-quality animal-free foods.

GABRIELĖ VAITKEVIČIŪTĖ - Tušti Narvai in Lithuania.png

Gabrielė Vaitkevičiūtė, who co-founded Tušti Narvai in Lithuania 6 years ago, and has been leading the organisation as Executive Director since then.

In this profile, we will share insights with you from the experiences of some of the movement’s leaders (via 10 interviews) plus interesting research findings.

fundraising for animals.jpg


How this work helps animals

If you’re interested in helping animals effectively through your career, you should prioritise work that has high potential for impact.

Intuitively, management and leadership (M&L) expertise is highly important when it is applied to work at effective animal advocacy nonprofits. Managers and leaders can have a multiplier effect on the impact of their colleagues, such as by motivating, inspiring, and supporting them. Even if they have distributed or shared leadership, the quality of M&L will likely affect the overall impact of animal advocacy organisations. Researchers have also found that M&L makes a significant difference for organisations.


Here’s a quick rundown of the ways M&L skills can be used:

fundraising for animals chicken.png


Is it right for you

The information in this section is intended to help you assess whether you will have good personal fit with Management and Leadership roles.


Your “personal fit” with a role or career path is how well-suited you are to it and your chances of really excelling at it. We think this is one of the most important factors in impact-focused career strategy.

If you already have substantial M&L expertise and are reading this profile to decide whether you should seek to apply your expertise to animal advocacy, you might like to skip this section.


Notable themes that emerged from our interviews with animal advocacy managers and leaders about what they do include:

  • Lots of calls or meetings. This usually involved a meeting at least once per week with each team member, sometimes with one day of the week designated specifically for meetings and check-ins.

  • Planning and strategising.

  • Administrative work and operations.

  • Hiring and onboarding new employees.


They also noted that:

  • In M&L roles, you have to face your worst weaknesses, which can be uncomfortable.

  • It’s worth knowing if you love more hands-on jobs. The more you manage, the more you get towards leadership, the less you get to do those sorts of tasks.

  • They worked between 7 and 10 hours each day. Some mentioned that the hours might be longer if you count further communications with staff outside usual hours. Some noted that the hours worked per day varied according to the time of year.


On average, the time spent managing others was estimated at around 55% of their time. Of course, managers and leaders don’t just manage and lead — they often have more direct responsibilities too.


Previous research has found that leaders of organisations have to change tasks very regularly. Our interviewees found this too, though scheduling time for focused, “deep work” could help.


Articles that can be found online seem to mention early starts, lots of emails and meetings, and firefighting tasks. But this didn’t seem very representative of our interviewees’ routines. Additionally,  it’s important to take care of yourself and take steps to avoid burnout.


There are various levels of management and leadership responsibilities

In our analysis of our job board data, we found that, among advertised roles:

  • 3% of had Executive Director or C-level leadership responsibilities,

  • 8% had Head/director of department responsibilities,

  • 6% had junior management responsibilities, and 

  • 8% had volunteer/intern management responsibilities.

fundraising for animals image 2 - cow.JPG


Though our interviewees noted that there is no one-size-fits-all approach, they believed that great managers and leaders:

  • Have the ability to trust and empower their team members and avoid micromanaging them.

  • Have the ability to listen to and understand their colleagues. 

  • Are kind and supportive.

  • Have strong communication skills and people skills.

  • Are self-reflective and able to update in the light of feedback.

  • Have charisma and are likeable.

  • Lead by example, as role models.

  • Do not seek the limelight.

  • Are organised. 

  • Are able to “see things to fruition” without getting distracted.


Researchers have argued that great managers and leaders should seek to develop “transformational leadership.” This involves:

  • Charisma.

  • The ability to inspire and motivate your team. 

  • The ability to challenge assumptions, take risks, and get feedback from your team. 

  • Listening and attending to the needs of your team.


Research suggests that people who are extraverted, agreeable, conscientious, and open are more likely to be “transformational” leaders, while neurotic people are less likely to be. These effects are small, so people who are introverted, disagreeable, or neurotic could still be excellent managers and leaders, they’re just slightly less likely to be so. Emotional intelligence and empathy also probably help.

Popular management books, podcasts, and online courses can provide tips; see our list of management and leadership resources for self-development here.


  • Look honestly at your previous success in related work that uses the skills described above.

  • Be proactive in trying to identify and explore small M&L opportunities. Are there interns or new staff that you could manage, design tasks for, mentor, or otherwise support?

  • Consider seeking out extra-curricular or voluntary M&L responsibilities.

  • Consider seeking out experiences that, while not technically involving management, help you to develop M&L expertise.

  • Try to understand the roles and work of managers and leaders better by reading or listening to materials about them.

  • Ask yourself: why are you interested in M&L? If it’s for the power and spotlight, then you might not make a good manager or leader.

  • Ask managers and leaders about your uncertainties.

  • If you think that you are plausibly a good candidate, you could apply for roles at effective animal advocacy nonprofits. This can provide useful feedback.

fundraising for animals pig.jpg


M&L in practice

A better understanding of the landscape of the animal advocacy movement might help you understand some practical considerations of whether you are well-suited to work in this area.

It’s also important for understanding how your strengths compare to other members of the animal advocacy movement who might plausibly do similar roles. This determines your comparative advantage — the job or path that is highest-impact for you, taking into account the possibility of coordination with others in the animal advocacy movement.


We are moderately confident that M&L is one of the top 5 areas where the movement most urgently needs more expertise. Here are some of the reasons why:

  • We have sent three different surveys in 2019, 2020, and to 2021 to effective animal advocacy nonprofits and explicitly asked them questions about which types of roles they most struggle to hire high-quality candidates for. Each time, M&L has come up as the hardest to hire for.

  • All three of the analyses we conducted of our job board data in 2021 also suggested that leadership roles are very hard to fill.

  • Our surveys and job board analysis suggest that generally, the greater the management and leadership responsibilities, the more difficult a role is likely to be to hire for.

  • This issue has been emphasised to us in informal conversations with experienced animal advocates and seems to be a common bottleneck among other, similar movements.

  • If animal charities find it unusually difficult to get strong applications for a particular role type, then this should make you slightly more optimistic that you could be a strong candidate for that role type. See our blog about “Animal charity jobs: Are they a good fit for you?” for more discussion of how to interpret research like this.

  • Overall, M&L expertise – especially in senior leadership roles – does seem to be an important bottleneck in effective animal advocacy nonprofits, suggesting that successful careers focusing on this skillset may be unusually impactful for animals.


Our analysis of our job board data suggests that M&L effective animal advocacy roles are slightly more clustered in the United States than other role types (48% compared to 35% of all role types). As with other role types, most M&L roles in effective animal advocacy nonprofits are remote (70%), although only a small proportion are highly flexible in terms of the applicant’s country of residence (20%).


Note that if you are interested in nonprofits that we don’t tend to list on our job board, these percentages might be quite misleading for you.


And of course, if you’re considering creating your own organisation — where you will be a leader by default — then the location of existing M&L roles doesn’t really matter. Some readers may also find our profile on “Growing the animal advocacy community in countries where it is small or new” helpful.

Future options


Open Philanthropy found in 2019 that men seem to be overrepresented in M&L roles in farmed animal nonprofits; around 70% of staff were female, compared to around 40% of CEOs and directors on boards. This reflects a trend found in other sectors.


In our spot-check of 27 animal advocacy nonprofits, 70% of the full-time, paid employees were women, while 64% of the full-time, paid M&L roles were held by women, providing further evidence that women are underrepresented in M&L roles, relative to other role types.

However, this may be due to greater self-confidence among men and to bias. In fact, some research suggests that women make better managers and leaders, on average. We hope that female potential managers and leaders reading this profile will be encouraged by this. We’d also encourage them to check out Magnify Mentoring (previously called Women and Non-Binary Altruism Mentorship).

fundraising for animals cows.png


Since developing M&L expertise requires building up generalist skills, if you were to focus on this but then decide that you are no longer interested in pursuing the path, the career capital (skills, connections, and credentials) that you gain would likely be applicable to a number of areas within animal advocacy.


it seems likely that efforts to build M&L expertise would help you to build good communications skills and people skills. These skills could be useful in fundraising, campaigning, government, policy, or lobbying.


One cost of focusing on developing M&L expertise would be that you develop less expertise in specific skills and role types than you might otherwise have had. M&L expertise can certainly be applied outside nonprofits, though it's probably more useful to just focus on for-profit or public experience if you’re confident that you will work in these areas longer-term.


If you need to do some career planning, comparing M&L roles to other role types that help animals, we recommend you sign up for our introduction to animal advocacy online course. If you’re already fairly knowledgeable about other opportunities in animal advocacy, you might find it helpful to skip straight to using the career planning tools by 80,000 Hours.


If you think you might be ready to apply for M&L roles already, you can have a look at our job board for available roles.

Our Recruitment Specialist, Catherine Bunting, is also focusing substantially on helping animal advocacy nonprofits to find talented potential senior leaders. So if you’re not sure whether you’re ready to apply for roles yet or not, you can email Catherine your CV at

Image by Parker Byrd


So far, this profile has focused on information to help you decide whether you should seek to develop M&L expertise. The information below is more focused on helping you decide what you could do next if you decide that you do want to focus on this.


Our spot-check of advertised animal advocacy nonprofit opportunities suggests that you need several years of experience in related fields. Experience specifically in nonprofits is sometimes preferred or required, as are university degrees. Note that sometimes formal entry requirements are not as “required” as the job advert implies. Of course, beyond the formal entry requirements, you’ll also want to ensure that M&L is right for you (see the relevant section above).


Reasons to gain experience inside the movement:

  • Animal advocacy roles are more comparable to each other than to M&L roles in the for-profit or public sectors. Working in an entry-level animal advocacy role, you might not build up an excellent understanding of M&L best-practice, but you will probably more efficiently learn what the needs of animal advocates are. A key task of managers in for-profit companies is to keep employees engaged and motivated. However, in animal advocacy organisations, motivation and emotions run high, so resolving the tensions this creates becomes more of a priority. Avoiding burnout might also be a higher priority.

  • Animal advocacy roles probably help you to build domain-specific knowledge and the mindset needed to have a high impact for animals.

  • If you work outside the animal advocacy context, it could be easy to forget your motivations for engaging with animal advocacy in the first place.

  • Experience from outside the movement doesn’t seem to have helped our interviewees much, in comparison to those interviewees who just started animal advocacy roles earlier.

  • You can directly contribute to the movement for longer if you work your way up from the inside.


Reasons to gain experience outside the movement:

  • You can donate while building up experience. This is important, since nonprofit organisations mostly run on donations.

  • Most of our interviewees thought that M&L experience was more important than experience in the animal advocacy or animal-free food movements.

  • Having diverse perspectives and experiences in the movement might increase its effectiveness. Developing M&L expertise in an external context could help you to bring different perspectives to your later animal advocacy work.

  • Entry-level roles at animal advocacy organisations might be quite “replaceable,” because the organisations have lots of job applicants but not much money.

  • If you’re worried about forgetting your motivations for engaging with animal advocacy while you work outside the movement, you could take steps to reduce this, like doing some (skilled) volunteering.

  • Experience in a leadership role at an advocacy nonprofit might not sound as impressive to someone in the for-profit sector as work at a prestigious company (say, Google, or McKinsey). For some career paths, such as in government and policy (our skills profile on this is forthcoming), having worked for an animal advocacy nonprofit might actually set you back.


Our overall impression from these interviews was that, if you are confident that you want to work in M&L roles in effective animal advocacy organisations, your time is probably better spent applying to animal advocacy roles sooner, rather than later.


Which experience is most transferable to management and leadership roles in animal advocacy organisations?

When looking at building M&L experience in for-profit and public sector organisations, remember:

  • Many animal advocacy organisations are small.

  • Many animal advocacy organisations have some or all of their staff working remotely.

  • It’s also worth considering whether experience from other nonprofits might be more applicable, e.g. if you’re focusing on M&L roles in fundraising.


Of course, if you’re planning to apply your M&L expertise to a different career path within the animal advocacy space, such as at an animal product alternatives startup, then there may be different factors to consider.


The experience that you gain doesn’t necessarily need to be formal, paid experience to be useful: extra-curricular activities, volunteering, and hobbies where you can be proactive and take on additional M&L responsibilities could be great practice.

What are the quickest ways to develop management and leadership expertise?

Whether taking on roles inside or outside the animal advocacy movement, it seems unlikely that you’ll be able to walk straight into an M&L role, unless you have previous M&L experience from another context. So, if you’re considering work in another sector in order to develop M&L experience, it’s worth considering how long it will take you to take on M&L responsibilities. For some sectors, 2 to 3 years seems a reasonable expectation.


It would be helpful to seek out information on staff turnover, expansion rates, and promotion opportunities at specific organisations before you join them.

It’s still important that you have good personal fit with the roles that you apply to if you’re looking for roles outside animal advocacy, so that you can get promoted and gain the M&L experience that you’re looking for.


Research suggests that M&L expertise can be taught through training programmes and deliberate practice.


We’ve created a list of management and leadership resources for self-development. If you decide that you want to focus on developing M&L expertise, we encourage you to look at the list and select one or two resources to get started with.


We think that reading resources on M&L will be a much better use of your time if you already have some M&L responsibilities; this will provide you with opportunities to practice your learnings and gain feedback. An online course could still provide useful signalling to your colleagues of your willingness and readiness to take on M&L responsibilities, but in general, we’d recommend focusing on securing M&L roles first.

Our interviewees encouraged:

  • Being proactive and taking on opportunities to test out M&L responsibilities, including project management.

  • Learning from other managers and leaders in effective animal advocacy organisations.

  • Reading relevant resources.

  • Attending workshops and courses.

  • Meditation or other activities that might help you to connect with individuals better.



Thank you for reading this skills profile. We hope this has been helpful for shaping your future steps. We wish you the best of luck in your animal advocacy career planning.


If you've found this skills profile useful, we encourage you to sign up to our mailing list to hear about additional resources that could help you.

bottom of page