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MARKETING MANAGER

MARKETING MANAGER

PART TIME

Animal Advocacy Careers (AAC) is seeking a part-time Marketing Manager to join our remote team, starting on a 12 month contract. The Marketing Manager will take ownership of improving our current approach to reaching users, enabling us to scale up our services and multiply our positive impact for animals. They will take on the majority of marketing and communications tasks at AAC.

ABOUT ANIMAL ADVOCACY CAREERS

Animal Advocacy Careers is an organisation that seeks to address the career and talent bottlenecks in the animal advocacy movement, especially the farmed animal movement. There are many billions of animals kept in appalling conditions; we provide careers services for individuals and organisations seeking to help them.


Services that we offer include an introductory online course, careers advice, a job board, a skilled volunteering board, and a recruiting service for effective animal advocacy nonprofits. We are optimistic that many of these services could be highly scalable if they are marketed successfully. For instance, our research suggests that the online course leads many individuals to make substantial changes to their career plans, but doubling the number of participants would not cost AAC much additional time or effort.

 

BENEFITS TO YOU

  • An opportunity to contribute to the early development of an exciting new nonprofit startup that works to help animals as effectively as possible.

  • Fully remote work environment and team (including after COVID-19).

  • Flexible working hours.

  • Generous and flexible paid time off policy.

  • Encouragement and support to spend at least 5% of paid time on training and development.

  • Reimbursement for reasonable expenditure on training or equipment costs.

  • Opportunities for progression.

 

HOW YOU WILL MAKE A DIFFERENCE

AAC is a relatively new nonprofit with only four current team members, though we have funding to grow the team, generously provided by Open Philanthropy, Animal Charity Evaluators, Effective Altruism Funds, and various individual supporters. This role has the exciting opportunity to help AAC scale its services that help people to help animals. The number of participants in our services is arguably the main limit on AAC’s impact currently; we are optimistic that an excellent Marketing Manager could substantially increase our impact for animals.

Tasks will include:

  • Working with AAC’s co-founders to develop and implement a marketing strategy for AAC.

  • Developing and implementing promotional campaigns for new service launches or updates, e.g. each new cohort of AAC’s online course.

  • SEO and website optimisation.

  • Digital marketing, such as managing our Google Ad Grant and potentially running social media ads.

  • Social media management.

  • Email marketing.

  • A/B testing and experimentation in all aspects of AAC’s marketing.

Further projects may include:

  • Collaborating with AAC’s co-founders to create blog posts or landing pages that support content marketing goals while offering value to AAC’s audience.

  • Collaborating with the rest of the team to adapt AAC’s services to better support and attract high-priority audiences, e.g. people with particular professional skillsets or in particular countries.

  • Ensuring outward-facing communications are proof read, and effectively tailored to audiences.

  • Video editing.

  • Graphic design.

  • Helping support fundraising campaigns.

  • Press releases and public relations.

  • Managing and building relationships with journalists, influencers, careers services and course facilitators at universities, or mainstream career platforms.

  • Networking with communications and marketing professionals at other effective animal advocacy organisations.

  • Taking on responsibility for AAC’s job board.

  • Hosting and promoting online events.

The Marketing Manager will have substantial input into which of these tasks they prioritise. AAC is a new and rapidly evolving organisation, so the scope of this role may change over time.

WHAT WE’RE LOOKING FOR

You will:

  • Have at least 2 years of marketing or communications experience.

  • Be able to communicate clearly and concisely, with your intended audience in mind.

  • Have high computer literacy and comfort using a variety of marketing software.

  • Be comfortable working independently in a fully remote team.

  • Have a strategising, problem-solving, and optimising mindset.

  • Be motivated to do work that helps animals.

  • Be motivated to develop strategies and processes that optimise for social impact at the movement level.

Though not essential, it would be great if you had one or both of the following:

  • Familiarity with the animal advocacy and/or effective altruism communities.

  • Prior experience in marketing or communications in nonprofits.

 

It is sometimes said that men tend to apply for jobs when they meet only some of the criteria, while women and other marginalised groups are less likely to apply if they are not a 100% match. If you are passionate about AAC’s mission and think you have what it takes to be successful in this, please apply even if you don’t check all the boxes. We’d appreciate the opportunity to consider your application.

PRACTICALITIES

  • Location: Remote. Most countries and time zones are workable (though you may sometimes need to be working at times convenient for American or European audiences).

  • Terms of Employment: Part-time, 12 month fixed-term contract.

    • Our preference is for 50% FTE (2.5 days per week), though we’re flexible on this for the right candidate.

    • We expect to renew the contract if the role meets your needs and ours and you perform well. (This is also how AAC’s co-founders are employed.)

  • Salary: $30,000 to $60,000 pro rata (according to need).

  • Reports to: Jamie Harris (co-founder)

  • Start: As soon as possible after the hiring process is complete.

  • Deadline: Sunday, 16th January 2022.

 

HOW TO APPLY

Thanks for your interest in working with us to help animals! We will be hosting an optional Q&A session about this role on Thursday 13th January, 6pm GMT. To join the Q&A, click this link on the 13th January. (Passcode: 909880)

To apply:

  • Please complete our application form. After the deadline, if we have received a completed form from you, we will send you an email letting you know whether we will proceed with your application or not.

  • If we proceed, you will be asked to complete 2-3 hours’ worth of test tasks. We will then send you another email letting you know whether we will proceed with your application or not.

  • If we proceed, you will have a structured interview to discuss your application and the role. We will then send you another email letting you know whether we will proceed with your application or not.

  • There will be one final call (less formal and structured) to resolve any uncertainties and discuss any practical questions.

  • Application deadline: Sunday, 16th January.

We recognise that this application process is more time-consuming than some. We offer compensation of $20 per hour spent on test tasks (up to a maximum of 3 hours), as well as $50 per interview. (Note that this payment might be taxable in your country and you are responsible for reporting it to your tax authority.)

 

Any questions: Please contact jamie@animaladvocacycareers.org