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Head of Fundraising, AuNZ

World Animal Protection

World Animal Protection

Sydney, Australia

Fundraising or development







Senior management

Mgmt responsibilities: 


Date posted:



About the Role

World Animal Protection Australia and New Zealand (AuNZ) are looking for our next Head of Fundraising to provide leadership and strategic direction for the fundraising program across AuNZ markets. This is a rare and exciting opportunity to own and drive our strategy for acquiring, developing, and retaining individual supporters, legacy pledgers, Mid and Major Donors as part of the AuNZ growth strategy. This role is responsible for leading, the development, and the delivery of operational plans and budgets to achieve both annual and three-year fundraising objectives, aligning with the International growth strategy.

Duties and Responsibilities

Strategic Planning and Leadership
- Set the vision and overall strategic plan for AuNZ fundraising.
- Actively contribute to the development of AuNZ and wider organisation plans, setting annual objective projections and accurate reporting.
- Develop integrated fundraising programs, including, direct marketing, DRTV, face-to-face, bequests, digital marketing, telemarketing, and donor programs.
- Ensure seamless integration between acquisition, development, retention, and legacy marketing functions.
- Identify and execute data driven evaluations of fundraising activities within the fundraising team and wider organisation.

Finance and Reporting
- Lead the planning, budgeting, and testing process and implement approved fundraising initiatives.
- Develop and deliver annual fundraising budgets and seek remedial measures for any income shortfalls.
- Produce accurate and timely re-forecasts for fundraising programs to ensure budget achievement.
- Manage the delegated budget effectively and efficiently in accordance with organisational financial procedures and local governance regulations.
- Set annual income projections in consultation with the AuNZ Country Director and lead fundraising input for organisational planning and reporting.

Donor Relations and Communication
- Oversee high-quality supporter communications and donor retention programs to ensure supporters are at the heart of all activities.
- Lead the retention and development strategy and actively advocate for a retention culture across the organisation.
- Play a key relationship role with high-value donors and stewards, providing guidance for the philanthropy strategy.
- Ensure an excellent supporter experience through effective integration and management of Fundraising, Supporter Care, and Data teams.

Program Optimisation
- Maximise return on investment for fundraising programs across all channels by effective resourcing, having an adaptive mindset, and fostering a culture of monitoring and evaluation of performance through regular reporting.
- Ensure the maximum return from acquisition and retention investment by developing supporter journeys to maximise lifetime value (LTV).
- Collaborate and integrate with marketing, communication and campaigns teams to ensure a unified supporter experience across channels and a unified and impactful approach to fundraising.
- Lead the development of the organisation’s technology strategy to support fundraising and growth.
- Advocating for high standards of data security through all work as the AuNZ Privacy Officer.

Continuous Improvement
- Lead the evaluation and review of fundraising strategies and systems to improve decision-making and outcomes.
- Communicate strategy and performance updates effectively to the rest of the Senior Leadership Team.
- Build and maintain positive working relationships to enhance fundraising effectiveness. Refine and innovate processes for fundraising efficiency in collaboration with the Head of Marketing and Communications, Database Manager, and Retention Manager.
- Maintain an excellent knowledge of fundraising trends and contemporary best practices within the organisation and the wider industry to test and cultivate innovative ways to engage supporters in our fundraising, campaigns and marketing activities.

Leadership Responsibilities:
- As a member of the Senior Leadership Team, model the organisation’s values and behaviours and create an environment where everyone feels valued and empowered.
- Foster a culture of empowerment, and collaboration with your team and within the organisation, making impactful decisions and encouraging innovation and creativity.
- Address opportunities to improve communication and performance of the team promptly and constructively.
- Translate global strategies into clear deliverables, aligning activities with the global mission.
- Manage and mitigate evaluated risks, ensuring outcomes align with global strategy.

About the Organisation

World Animal Protection is the global voice for animal welfare, with more than 70 years’ experience campaigning for a world where animals live free from cruelty and suffering.
We have offices in 12 countries and work across 47 countries. We collaborate with local communities, the private sector, civil society and governments to change animals’ lives for the better.

Our goal is to change the way the world works to end animal cruelty and suffering for both wild and farmed animals. Through our global food system strategy, we will end factory farming and create a humane and sustainable food system, that puts animals first. By transforming the broken systems that fuel exploitation and commodification, we will give wild animals the right to a wild life. Our work to protect animals will play a vital role in solving the climate emergency, the public health crisis and the devastation of natural habitats.

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