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Global Head of Digital Marketing

World Animal Protection

World Animal Protection

United Kingdom

Marketing or communications






Middle or junior management

Mgmt responsibilities: 


Date posted:



About the Role

Global Head of Digital Marketing
Type of contract: Permanent
Location: London, UK
Salary: Starting salary is £54,250 per annum with the
possibility of £58,900 based on an assessment of skills
and experience at interview stage
Closing date: Tuesday 23rd May 2023
Interview dates: Thursday 1st June 2023

World Animal Protection is currently undergoing its most significant digital transformation in over a decade, putting our supporters at the heart of our organisation.

The Digital Engagement team is brand new to World Animal Protection and will incorporate all aspects of digital transformation. We are placing significant investment into new Marketing Technology and platforms, creating multiple new roles, upskilling teams across all of our markets and empowering our supporters to drive significant change for animals globally. Our aim is to become truly audience-centric and focus on creating first class supporter experiences across the world, accelerating our ability to harness people power as we change the world for animals.

We have identified our digital platforms, infrastructure, and processes as key to enabling the us to continue to grow and deliver our strategic goals, and so this role is your chance to be part of an exciting transformation. The post holder will have the opportunity to collaborate across the organisation, bring together the technical experts and teams within the charity, all to help us realise our ambitious plans for change.

We think this is an exciting opportunity for those who want to innovate, grow and develop a new team and influence our digital journey for the years to come. For now, we have two roles available: Global Head of Digital Marketing and the Global Performance Manager. Over the next few weeks, further digital roles will be available, and so we recommend signing up to job alerts if you are interested in digital roles with us.

The Global Head of Digital Marketing will lead the strategic implementation of Global Brand campaigns. The successful candidate will act as the organisations digital marketing lead to create digital marketing experiences across all channels to help shape and build our digital brand, channel, and income.

This is an exciting role where the successful candidate will strategically design the digital marketing strategy in line with the global campaign and brand priorities, overseeing a digital team and influencing marketing effectiveness across the organisation.

About the Organisation

World Animal Protection is the global voice for animal welfare, with more than 70 years’ experience campaigning for a world where animals live free from cruelty and suffering.
We have offices in 12 countries and work across 47 countries. We collaborate with local communities, the private sector, civil society and governments to change animals’ lives for the better.

Our goal is to change the way the world works to end animal cruelty and suffering for both wild and farmed animals. Through our global food system strategy, we will end factory farming and create a humane and sustainable food system, that puts animals first. By transforming the broken systems that fuel exploitation and commodification, we will give wild animals the right to a wild life. Our work to protect animals will play a vital role in solving the climate emergency, the public health crisis and the devastation of natural habitats.

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