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Donor Retention Manager

World Animal Protection

World Animal Protection

Canada (Toronto)

Fundraising or development






Middle or junior management

Mgmt responsibilities: 


Date posted:



About the Role

As our new Donor Retention Manager, you will report to the Director of Fundraising and oversee the fundraising retention programs for World Animal Protection in Canada. You will be responsible for delivering and implementing programs to ensure a stable revenue stream, supporting global and local activities, and growing a balanced supporter base of regular and cash donors.
This is a virtual working position within Canada and the role holder will be required to be in the Toronto office for staff meetings at least twice a year. Some international travel may also be required.

Within the scope of the role, you will be responsible for the following:

Duties and Responsibilities
•Develop and deliver the annual retention programs by analysing and upgrading fundraising strategies for recurring, cash and mid-level donors.
•Manage the direct response, e-appeal, Telemarketing and SMS/RCS (short message service/rich communications services) programs as they relate to retention, reactivation and upgrade strategies.
•Work in collaboration with the Donor Acquisition Manager and agencies on holistic channel strategies.
•Develop and deliver the retention program budget.
•Produce accurate and timely rolling forecasts for retention programs to ensure budgets are achieved.
•Content development and writing across giving channels including integration of the Power of Animal comprehensive campaign strategy when appropriate.
•Manage vendor relationships.
•Collaborate with the Acquisition Manager to plan direct response retention program and Campaigner conversion strategies through various channels.
•Manage donor reactivation strategies.
•Collaborate with other departments to ensure a seamless supporter journey and beyond.
•Analyse results and deliver accurate and timely reporting, analysis and ongoing monitoring and evaluation of activities.
•Work collaboratively with the acquisition and communication teams to ensure appropriate transfer of donor stewardship.
•Manage agency relationships to ensure KPI’s are met within deadlines and budgets.
•Develop supporter insights, through data analysis, research and testing to provide strategic input into Fundraising strategy and planning, particularly for retention of regular giving donors.
•Develop appropriate reporting and measurement metrics to measure and evaluate programs particularly retention and lifetime value metrics.
•In conjunction with the Philanthropy Manager and Director of Fundraising, ensure Major Donors communications are part of this journey to help move our donors up the value chain.
•Collaborate and consult with Marcomms, Campaigns, and other departments to ensure a seamless supporter experience from recruitment and beyond particularly Supporter Care to ensure retention activities are implemented consistently and measured.

Leadership Responsibilities
•Ability to conduct coaching, and when necessary, counselling and/or disciplinary matters.
•Ability to plan / organize and display leadership skills.
•Set goals and expectations for the Retention Coordinator and Supporter Care team and provide regular, constructive feedback to motivate and support high performance.
•Direct team energy towards agreed goals, driving action and maintaining momentum in an uncertain world.
•Define ambitious goals collaboratively, fostering continuous improvement and balancing interests.

About the Organisation

World Animal Protection is the global voice for animal welfare, with more than 70 years’ experience campaigning for a world where animals live free from cruelty and suffering.
We have offices in 12 countries and work across 47 countries. We collaborate with local communities, the private sector, civil society and governments to change animals’ lives for the better.

Our goal is to change the way the world works to end animal cruelty and suffering for both wild and farmed animals. Through our global food system strategy, we will end factory farming and create a humane and sustainable food system, that puts animals first. By transforming the broken systems that fuel exploitation and commodification, we will give wild animals the right to a wild life. Our work to protect animals will play a vital role in solving the climate emergency, the public health crisis and the devastation of natural habitats.

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