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Social Media Manager

Sentient Media

Sentient Media

Worldwide (compatible with East Coast USA)

Marketing or communications







Mgmt responsibilities: 


Date posted:



About the Role

This is an exciting opportunity to build on Sentient’s social media channels and take them to the next level. The social media manager is responsible for strategy, monitoring, managing, creating visuals and posts for all Sentient social channels (X/Mastodon/Facebook/Instagram/Linkedin/TikTok/Youtube).

This also includes paid campaigns and newsletter marketing. 
The social media manager will be responsible for growth of our channels in line with Sentient’s mission and strategy.

Primary Responsibilities and Duties: 
* Manage, monitor, create content for and analyze performance for all Sentient’s social media channels. 
* Work with Editorial & Outreach Manager on paid ads strategy and optimization. 
* Generate content in Canva and in writing that engages the target audience and leads to measurable action. Eg. newsletter signups, event attendance, building audience. 
* Implement strategies to create momentum and awareness, and continuously improve mission-building and brand storytelling.
* Coordinate webpage and social media maintenance—ensure that new and consistent information (article links, stories, and events) is posted regularly.
* Track and measure the level of engagement within  networks over time.

About the Organisation

Sentient is a nonprofit news organization that publishes stories and solutions to explain factory farms and their effect on climate, animals, public health, politics and more.

Founded in 2018, Sentient’s content is fact-checked and science-driven, with reporting that serves readers who are interested in the impacts of what they eat on animals, climate, water, conditions for workers — and so much more.

Our content is available free of charge, without a paywall or advertisers. Our donors and board have no editorial influence on content. Through training and partnerships, Sentient also works to boost informed media coverage of factory farming.

We take pride in having a healthy workplace culture, with plenty of work-life balance. If you’re a self-starter who enjoys taking initiative, like working remotely with a small team, and want a job with plenty of opportunity for growth and creativity, this may be the job for you!

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