About the Role
ProVeg International is now recruiting Communications Manager ProVeg China, who is well-versed in communications across the spectrum, including traditional media and social media with an ability to plan and execute integrated communications activity in support of the organisation and campaigns. The role will suit an experienced, driven and media-hungry self-starter, who is able to multi-task, prioritise multiple work streams and manage and build relationships internally and externally in order to deliver wide and high-quality reach for our messaging.
The role holder will work closely with the Managing Director, Asia, the Executive Director, China and international teams in the development, planning and implementing of key communication strategies to ensure the promotion of new and existing strategic programmes, raise awareness of the benefits of alternative proteins, improve the availability of them, and replace animal product consumption.
RESPONSIBILITIES
Develop and implement key communication strategies and interventions, working with the Managing Director, Asia, the ProVeg China team and the international teams
Through effective and targeted communication strategies, drive programs and campaigns that change behaviours of the public, institutions, retailers and other associated stakeholders.
Develop pitches, press releases, blogs, articles and other communication materials in Chinese and English as required.
Organise press conferences
Bring in and grow relationships with media and digital influencers.
Supervise and manage the social media accounts in Asia including WeChat, RED, Instagram and more
Ensure media and outward-facing communications and assets are proofed, on strategy aligned and effectively tailored to audiences in a positive, pragmatic and solution-focused manner
Coordinate press inquiries, interviews and local event logistics as required
Develop knowledge of alternative proteins related issues and trends relevant to the role
Undertake any other reasonable related duties as directed by the Managing Director, Asia.
About the Organisation
ProVeg International is a food awareness organisation working to transform the global food system by replacing animal-based products with plant-based and cultured alternatives. We work with decision-making bodies, companies, investors, the media, and the general public to help the world transition to a society and economy that are less reliant on animal agriculture and more sustainable for all humans, animals, and our planet. We have offices in nine countries across four continents and are active around the world. ProVeg has a permanent observer status with the UNFCCC, special consultative status with ECOSOC, is accredited for UNEA, and has received the United Nations’ Momentum for Change Award.