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Senior Manager or Associate Director, Marketplace Development

Plant Based Foods Association

Plant Based Foods Association

United States


Operations, administration, or HR






Senior management

Mgmt responsibilities: 

Animal Charity Evaluators Review: 

Not reviewed


Date posted:



About the Role

We are looking for a Senior Manager or Associate Director, Marketplace Development to assist in the development and execution of marketplace opportunities on behalf of our members while building trusted relationships with key retailers on behalf of the growing plant-based foods industry, while supporting our membership and key initiatives across the department. The Senior Manager or Associate Director, Marketplace Development will have a strong knowledge of the plant-based foods industry, with the ability to collaborate with grocery retailers, industry partners as well as plant-based foods companies to reach our goals. 
Job Responsibilities
Retail - 60%
* Foster existing and new retail partners by understanding their goals to help shape merchandising and marketing strategies to support the expansion of plant-based foods.
* Identify retail partner corporate priorities such as merchandising initiatives, emerging brand assortment, and product discovery to create impactful business opportunities for our members.
* Collaborate with retailers and members on merchandising initiatives
* Create unique business opportunities for PBFA member brands to educate, sample, and incentivize consumers to purchase plant-based foods.
* Engage directly with PBFA members to support their business goals in alignment with the Marketplace Development strategy and initiatives.
* Interpret current data and insights to identify unique business and member opportunities that will serve to inform and educate PBFA member brands and retail partners.
General Team Support - 40%
* Support team with omni-channel shopper marketing programs and educational events to increase awareness and demand for plant-based foods. 
* Support the Vice President, Marketplace Development  and Director, Marketplace Development, Food Service as needed.
Knowledge, Skills And Abilities
* Demonstrated nuanced understanding of the plant based foods industry, food retail industry, and the business models of key strategic partners and competitors.
* Able to “connect the dots” across markets, members, partners, and programs to identify interdependencies and long-term growth opportunities.
* E-Commerce knowledge and experience is a plus. 
* Professional and confident while communicating with leadership in business and non-profit settings.
* Strong project management skills.
* Strong organizational and communication skills.
* Google Workspace, Asana, and MS Office tools experience is a plus.

* 7-10 years of experience working with grocery retail category managers and omni-channel grocery retailers 
* Project management experience
* Business development experience
* General knowledge and experience with product marketing
* Purpose driven and passionate about plant-based foods

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