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Director of Advertising



United States

Marketing or communications







Middle or junior management

Mgmt responsibilities: 


Date posted:



About the Role

To oversee the Advertising Division and its staff members and guide the planning and implementation of comprehensive, strategic offline advertising programs and projects to enhance PETA’s overall objectives

Primary Responsibilities and Duties:
• Manage offline advertising division staff, including management team
• Oversee coordination of the strategic placement of high-impact, thought-provoking advertising via various mediums including outdoor, print and online news media, TV, radio, and other innovative forms of OOH advertising
• Provide ideas for generating powerful, timely ad placements and free or reduced-rate placement of PSAs
• Guide staff on correspondences with advertising reps
• Provide input to help create unique advertising and PSA projects
• Develop, implement, and revise strategies for new advertising efforts
• Oversee the hiring, oversight, development, and training of staff members
• Develop and implement division processes
• Direct reporting initiatives, including using Salesforce, to help determine the impact of various advertising options and campaigns
• Represent the advertising division in internal meetings and with ad companies and representatives
• Exercise sound judgment and confidentiality at all times
• Perform any other duties assigned by the Senior Director or the Senior Vice President

• 10 years of offline advertising experience, preferably in the non-profit sector, and demonstrated knowledge of the advertising industry 
• Minimum of 10 years of management experience
• Degree in a related field or relative experience
• Familiarity with advertising and mainstream media
• Working knowledge of Salesforce preferred
• Proven leadership and advertising skills
• Outstanding interpersonal skills
• Exceptional oral communication, writing, and editing skills
• Willingness and ability to be on call during weekend and evening hours 
• Proven excellent attention to detail and project management, organizational, strategic thinking, and analytical skills 
• Ability to make sound judgments and work independently
• Supportive position vis-à-vis PETA’s philosophy and ability to professionally advocate PETA’s positions on issues
• Demonstrated knowledge of animal rights issues and PETA campaigns 
• Professional appearance and adherence to a healthy vegan lifestyle
• Willingness and ability to travel
• Commitment to the objectives of the organization

About the Organisation

PETA was founded in 1980 and is dedicated to establishing and defending the rights of all animals. PETA operates under the simple principle that animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way. PETA informs policymakers and the public about animal abuse and promotes kind treatment of animals. PETA is an international nonprofit charitable organization based in Norfolk, Virginia, with entities worldwide.

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