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Specialist, Paid Media, Digital Marketing (2 openings)

Humane Society of the United States

Humane Society of the United States

United States

Marketing or communications







Mgmt responsibilities: 


Date posted:



About the Role

In this position you will assist with key aspects of the digital advertising and acquisition program in accordance with the organization’s advocacy and fundraising goals.

* Develops and assists with digital advertising campaigns to meet fundraising goals. Assists with online advertising campaigns from strategic planning to execution, using a portfolio of paid channels including paid search, paid social media, and display;
* Maintains ongoing reporting spreadsheets for online advertising campaigns. Evaluates performance data and provides analysis with feedback and recommendations;
* As needed, collaborates with internal and external teams to produce ad copy and visual assets within brand guidelines, and coordinates all other content needed to implement paid advertising campaigns and third-party list buys;
* Acts as a liaison and project manager with internal program stakeholders to ensure that digital acquisition campaigns are successfully executed, and revenue goals are realized;
* Monitors and responds to comments on paid social media channels, and to supporter inquiries;
* Performs other duties as assigned. 

About the Organisation

The humane society we envision for animals will also be a better world for people, and it’s only through human efforts that we’ll get where we want to go. Because our advocacy is driven by people, we’re strongest when our people are empowered and valued. A work environment that fosters inclusion and collaboration energizes our teams, drives better thinking and makes our impact for animals more sustainable. Working with communities and stakeholders around the world, we integrate a wide range of cultural perspectives in our approach to create a humane and sustainable world for all animals. We are committed to advancing diversity, equity and inclusion in every aspect of our work and at all levels of our organization. We recognize and respect the full spectrum of human qualities, so that the unique talents of all employees are dignified with equitable access to opportunities and an ability to contribute to our mission.

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