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Mobile Marketing Specialist, Digital Marketing

Humane Society of the United States

Humane Society of the United States

United States

Marketing or communications







Mgmt responsibilities: 


Date posted:



About the Role

In this position you will work with the Mobile Marketing Team and other departments to provide customer service to the HSUS/HSI SMS community, enhancing brand promotion, brand defense, and donor cultivation. You will also perform other duties to support the organization’s Mobile Marketing campaigns, including SMS campaign setup and analysis.

* Manage one-on-one communication and provide customer service to our HSUS/HSI SMS subscriber community. This includes responding to the 50,000+ supporter inquiries that come into our SMS accounts each year and creating SMS reply documentation with a series of pre-written draft responses to frequent questions;
* Assist in SMS campaign setup and analysis, including creating broadcasts, links, and groups in Mobile Commons, compiling, and analyzing results data from Engaging Networks and creating campaign-specific pages using Confluence and SharePoint;
*  Work in close partnership with other teams within Marketing, as well as other departments across the organization, to find answers to our supporters' questions and make necessary updates to their records in our donor database. This will also require working closely with Donor Care and IS to manage our SMS opt-in/opt-out data across systems, as well as other duties as needed based on the content of the messages we receive via SMS;
* Create monthly reports on SMS subscriber sentiment detailing the most common feedback topics for each month as well as other trends based on SMS replies;
* Assist in maintaining communication with our Upland Mobile Messaging representatives;
* Research trends in mobile messaging and identify potential opportunities;
* Other duties as assigned.

About the Organisation

The humane society we envision for animals will also be a better world for people, and it’s only through human efforts that we’ll get where we want to go. Because our advocacy is driven by people, we’re strongest when our people are empowered and valued. A work environment that fosters inclusion and collaboration energizes our teams, drives better thinking and makes our impact for animals more sustainable. Working with communities and stakeholders around the world, we integrate a wide range of cultural perspectives in our approach to create a humane and sustainable world for all animals. We are committed to advancing diversity, equity and inclusion in every aspect of our work and at all levels of our organization. We recognize and respect the full spectrum of human qualities, so that the unique talents of all employees are dignified with equitable access to opportunities and an ability to contribute to our mission.

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