top of page

Public Relations Manager

Compassion in World Farming USA

Compassion in World Farming USA

United States

Campaigns, corporate engagement, or volunteer management

Full-time: 

Yes

Remote

Paid: 

Yes

None

Mgmt responsibilities: 

Animal Charity Evaluators Review: 

Standout charity

16/01/23

Date posted:

Deadline: 

None listed

About the Role

Job Type: Full-time; Exempt
Location: Remote within the Continental United States
Department: Campaigns
Line Manager: US Director
Salary: $47,000 - $53,000

Compassion in World Farming was founded in 1967 by a British farmer who became horrified by the development of modern, intensive factory farming. We have since become the leading farm animal welfare charity and today we campaign peacefully to end all factory farming practices. In 2014 we established Compassion in World Farming Inc, our US branch. The case around the need to change the way we eat, improve our health, tackle climate change and reverse biodiversity loss is compelling, and awareness is increasing all the time.

To help us meet these challenges and to realize the massive opportunities that are out there, we are looking to recruit a Public Relations Manager to ensure our message is heard at every level of society. They must be an ambitious and passionate communicator, who shares our vision of a world where all factory farms are eliminated.

Primary Responsibilities and Duties
Essential duties and responsibilities include the following: Other duties may be assigned.

Raise awareness and profile of Compassion USA through earned media
* Develop Compassion USA’s reputation as the leading authority on farmed animal welfare and factory farming related issues.
* Create and drive media coverage in support of the work of the Campaigns Team and the Food Business Team by developing engaging content, earned media, press releases, and selling in news stories.
* Develop and maintain a network of media contacts in prioritized media outlets for placing stories, op- eds and reactive responses to breaking news stories that expand Compassion USA’s profile and thought leadership.
* Manage earned media sections of the US communications calendar from concept to delivery, including assigning and monitoring timelines for press launches, coordinating with the global communications team as needed.
* Position Compassion USA as a thought leader through the creation of engaging op-eds, reactive statements, letters-to-the-editor, photo-ops, and the creation of talking points for Compassion USA interviewees.
* Lead celebrity outreach in coordination with the Media and Communications Manager and maintain celebrity relationships.
* Ensure professional media training for all Compassion USA spokespeople.
* Sense check non-technical Compassion USA external facing materials for grammar, brand and messaging consistency—from PDF reports, posters, traditional media assets, and other materials across departments including Campaigns, Food Business and Human Resources.
* Act as a media spokesperson where required.
* Implement appropriate communication and media strategies for the USA team in support of the HQ strategy, and proactively seek opportunities to collaborate with the global organization on campaigns and communications.
* Develop excellent relationships between the USA Campaigns team and the functional teams at HQ, and in particular with the Global Head of Media and the Global Communications Manager.

Support public campaigns to drive change for farmed animals
* Work with, and support, the Campaigns Manager and Media and Communications Manager to deliver campaigns that engage the public and influence public opinion, as well as those who shape, make or fund public or corporate policy relating to farmed animal welfare.
* Manage the US supporter inbox for incoming communications and ensure that supporters are informed about Compassion USA’s public campaigns.
* Work in collaboration with the fundraising team to engage new supporters in support of the US fundraising goals.

Work in collaboration with the Global Headquarters in the UK
* Implement appropriate communication and media strategies for the USA team in support of the HQ strategy, and proactively seek opportunities to collaborate with the global organization on campaigns and communications.
* Develop excellent relationships between the USA Campaigns team and the functional teams at HQ, and in particular with the Global Head of Media and the Global Communications Manager.

Requirements

Essential
* Experience with professional communications, media relations, and/or editorial oversight.
* Experience making and maintaining professional relationships.
* Experience overseeing independent projects and campaigns.
* Experience inspiring people to take action to drive social change.
* Strong communication and writing skills and the ability to interact professionally with a diverse group of stakeholders internationally.
* Self-motivation with ability to work well independently and under pressure, manage multiple projects simultaneously, and meet deadlines.
* Commitment to our mission and vision to end factory farming.

Desirable
* Work experience managing communications, and/or editorial oversight for a non-profit organization.
* Experience giving media interviews.
* Experience with journalist databases and press release distribution software (e.g. Cision, PR Newswire, etc.).
* Bachelor’s degree in communications, public policy, or related field, or equivalent work experience.
* Knowledge of animal welfare and sustainability issues and campaigns and a desire to pursue a career in a social cause.

Benefits
Compassion in World Farming provides one of the strongest benefits packages in the animal protection movement, which includes:
* A comprehensive, nationwide health insurance plan that covers individuals, spouses, and families, with CIWF covering 70% of basic plan costs
* 20+ vacation days plus a winter holiday closure period to equal 25 days per year
* Nine federal holidays and two additional floating holidays
* Four weeks of sick leave
* Paid parental leave, comprised of 12 weeks paid and an additional 12 weeks unpaid
* A 403b retirement plan with a 2% employer base contribution
* A remote work environment with flexible schedules
* Monthly phone/internet stipend
* Professional development opportunities
* A welcoming and collaborative culture in a global organization spanning nine countries


bottom of page