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Regional Sales Manager (Alt Protein)

Beyond Meat

Beyond Meat

United States

Marketing or communications







Mgmt responsibilities: 

Animal Charity Evaluators Review: 

Not reviewed


Date posted:


None listed

About the Role

The Regional Sales Manager reports to the VP, Foodservice and is responsible for delivering net revenue, volume, distribution, and share growth objectives in an assigned region. The right candidate is collaborative, enterprising, drives for results, thrives in a fast-paced environment, and willing to roll up their sleeves to win.

* Sales & Business Acumen: Achieves assigned net revenue, volume, distribution, and share goals within established budget. Develops region business plan and prioritization to deliver Annual Operating Plan (AOP). 
* Broker Management: Leads and influences the broker as an extension of their sales team. Ability to adapt national broker priorities into clearly communicated regional plans supported by the right tools, and consistent training that equips the broker to win. 
* Distributor Leadership: Directly owns the relationship of top region broadline distributors at each level of the organization to drive case and volume growth. Works alongside key distributor leaders and stakeholders to develop joint category plans with quarterly execution initiatives. Develops sales programs and new product introductions for distributor reps and executes distributor events with broker (food shows, sales meetings, etc.) that ensure new business and category leadership. Pursues new distributor partnerships to ensure seamless product availability in white space. 
* New Business Development: Ability to quickly develop new relationships with large regional chain partners, large leverage operators, and Non-Commercial operators. Has regional wiring relationships with Food Management Companies (Compass, Aramark, Sodexo) and GPO’s (I.e., Premier) to accelerate new distribution. Develops segment priorates informed by business mix and share data within region to grow white space.

* Minimum 5-7 years of proven CPG Foodservice sales, distributor, and regional key account management experience with branded value-added products. 
* 3+ years of sales agency (broker) management experience with proven ability to drive results through influence. 
* Strong business and financial acumen with trade budget management experience. 
* Exceptional strategic sales and negotiation skills.
* Solid interpersonal, communication and presentation skills with the ability to interact, motivate, and engage effectively with internal as well as external contacts.
* High integrity and commitment to team. 
* Results-oriented self-starter with a bias to action.
* Fluent in Google Suite, Microsoft Suite, and trade management systems. 
* Undergraduate degree or equivalent military experience required.
* Must excel in multi-tasking and prioritizing within a fast-paced organization.
* Self-starter that works well independently and on a team.

About the Organisation

At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.

At Beyond Meat, we believe in feeding a better future and advancing this mission in Foodservice is our passion. We are seeking a Regional Sales Manager, Midwest that can translate their passion into partnership value and business results.

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