About the Role
Role Purpose
To aid the development of more persuasive and strategic communications and campaigns, by conducting quantitative public research and testing, in order to further social and political change for Animal Freedom in the UK.
About the Role
This is a key role that will be contributing to Animal Think Tank's long-term narrative research project. The role will be focused on determining the values, messages, frames, and narratives that will most persuade the general public to support Animal Freedom, and to develop strategic communication tools that can be used by the Animal Freedom movement.
About the narrative research project
We believe that a big part of social and political change is narrative change - helping to change the dominant cultural narratives we're surrounded by. We're inspired by other freedom movements and campaigns that have successfully changed dominant narratives to help bring about real-world change, such as the Freedom to Marry campaign, which helped win marriage equality in all 50 US states in just 12 years. We also believe that for this research project to be successful, we need to collaborate with as many different groups and organisations within the Animal Freedom movement as possible, to share our research, knowledge and insights, and learn from each other.
About the Organisation
The greatest leaps forward in social progress were made possible by the success of other freedom movements.
That’s why we’re building a powerful, resilient movement that can go the distance in ensuring all animals have their freedom embraced by society and protected in UK law.
We will achieve this by empowering everyday people to stand up for Animal Freedom and create lasting change together.