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Digital Media Specialist

Animal Legal Defense Fund

Animal Legal Defense Fund

United States

Marketing or communications

Full-time: 

Yes

Remote

Paid: 

Yes

None

Mgmt responsibilities: 

05/02/24

Date posted:

Deadline: 

Rolling

About the Role

The Digital Media Specialist is responsible for assisting with the Animal Legal Defense Fund’s digital initiatives through our websites, email blasts, online action centers and other communications as needed. As a member of the Communications department, the Digital Media Specialist serves an important supporting role to ensure the organization’s ability to pursue its mission with speed and flexibility.    

How You Will Make a Difference:
 
The Digital Media Specialist bears primary responsibility for maintaining content on aldf.org, aldlf.org, and other subsites—and building emails blasts, online action centers, and online forms as necessary.  
Website (35%): 
* Post diverse legal and advocacy driven content on multiple websites, utilizing multiple templates and complex taxonomy. 
* Build and send mass emails, including shepherding emails through a review process for quality assurance. 
* Update case and legislative webpages status on a rolling basis, with information supplied by programs departments. 
* Perform daily maintenance, monitoring, and quality assurance of the site. 
* Serve as a final check before publishing and coordinate edits as needed. 
* Analyze website traffic, email (open/click rates), and action center performance. 
* Stay up to date on industry trends and technological developments related to our website. 
* Select, crop, and size photos for the website, following organizational photography standards.  
* Maintains and organizes image and video assets in our digital media library. 

Digital Advocacy Platforms (55%): 
* Creates and executes online communications (including mass emails, multiple online action center platforms, and online forms) to assure that all online communications are optimized for conversions, on brand, user friendly, and using best practices for their respective formats.  
* Executes campaigns via online platforms that enable mass email, SMS communication, click to call, and social sharing. 
* Incorporates data analysis and testing to optimize performance of digital outreach. 
* Perform database syncing, update, and analysis as necessary.  
* Utilizes reporting systems to track the results of online communications efforts for the department. 
* Manage online database of supporters, related to segmentation, testing, and reporting. 
* Provide insight and advice, with a focus on maximizing posts for use on the web and upholding content quality standards, emphasizing usability, shareability, findability, style, and maintainability.  
* Serve as a final check before publishing and coordinate edits as needed. 
* Analyze website traffic, email (open/click rates), and action center performance. 
* Stay up to date on industry trends and technological developments related to our website. 

Intranet (10%): 
* Create posts as directed, including uploading and embedding videos, news articles, staff announcements, graphics, and other apps as needed. 
* Assist Human Resources with maintaining staff directory, onboarding assets, internal newsletter distribution, and associated tasks.  
* Coordinate with Project Management Program to ensure department and organizational calendars are updated

About the Organisation

The Animal Legal Defense Fund’s mission is to protect the lives and advance the interests of animals through the legal system. The Animal Legal Defense Fund accomplishes this mission by filing high-impact lawsuits to protect animals from harm, providing free legal assistance and training to prosecutors to assure that animal abusers are held accountable for their crimes, supporting tough animal protection legislation and fighting legislation harmful to animals, and providing resources and opportunities to law students and professionals to advance the emerging field of animal law.

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