About the Role
As an online marketing specialist with a focus on social media, you are responsible for the expansion and optimization of our social media presence and manage the entire creation and implementation process up to reporting. You are also responsible for the efficient setting up and sending of email campaigns.
You develop and produce convincing content that appeals to our followers and contributes to our brand core.
You plan and create target group and topic-specific postings, videos and texts and ensure that the content is prepared to suit the respective platform.
You develop efficient communication strategies based on target group analyses and target group segmentation with the aim of increasing awareness of Animal Equality and significantly increasing subscriber retention and loyalty.
You regularly analyze the ongoing measures in terms of effectiveness and efficiency and continuously derive optimization options from them.
You ensure that we are always up to date with developments and trends in social media and email marketing.
About the Organisation
Animal Equality is an international organization that works with society, governments and companies to end cruelty to farmed animals. Animal Equality has offices in the United States, the United Kingdom, Germany, Italy, Spain, Mexico, Brazil, and India. It has been considered one of the leading charities in recognition of its efficiency and effectiveness in helping animals.