About the Role
We are looking for someone who, as an integral part of the Marketing and Fundraising department, will analyze, optimize and execute the organization's marketing tactics in order to reach new potential donors, increase the number of donors and donations and keep existing donors active .
Main responsibilities and duties
Implement, under the supervision of the marketing manager, the organization's email sequences, landing pages and funnels.
Periodically update email sequences, landing pages, funnels and website as needed by the organization and on an analytical basis.
Constantly analyze existing fundraising activities (email marketing, paper mailing, chatbot marketing, SMS marketing, peer-to-peer fundraising, paid adv, social media marketing, corporate fundraising, events etc.) using specific tools - both qualitative and quantitative - in order to collect data useful for optimizing Animal Equality Italia's marketing ecosystem.
Analyze the Animal Equality database and existing segmentations in order to refine contact profiling and propose new strategic solutions preparatory to achieving the organization's marketing objectives.
Work in synergy with the fundraising department in the management and optimization of the CRM in use (Salesforce and Marketing Cloud) in order to enhance its possibilities in relation to fundraising.
Contribute to the design and execution of winning multi-channel paid campaigns (Meta, Google and YouTube), producing ad hoc reports for the marketing manager.
Regularly update yourself on market trends, non-profit sector benchmarks and new digital tools in order to propose innovative solutions.
Contribute to the success of the department by proactively suggesting strategic initiatives and solutions.
Other duties on request.
About the Organisation
Animal Equality is an international organization that works with society, governments and companies to end cruelty to farmed animals. Animal Equality has offices in the United States, the United Kingdom, Germany, Italy, Spain, Mexico, Brazil, and India. It has been considered one of the leading charities in recognition of its efficiency and effectiveness in helping animals.