About the Role
As a copywriter with a focus on direct response marketing, you will write conversion-oriented texts for digital/print and develop claims, headlines and copy texts for online and offline campaigns.
You develop specific texts for our direct response activities, which emphasize the importance of our work and activate supporters.
You develop campaign headlines and texts that inspire and activate.
You create news, blog and social media texts that convey in-depth knowledge and educate about Animal Equality's values, mission and vision.
You create storyboards and narration texts for moving image projects that get to the heart of the planned content in a clear and understandable way.
You write texts for our website and copies for landing pages.
Based on insights and KPIs, you continuously improve your creations.
About the Organisation
Animal Equality is an international organization working with society, governments, and companies to end cruelty to farmed animals.