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Digital Marketing Manager - US

Animal Equality

Animal Equality

United States

Marketing or communications







Mgmt responsibilities: 


Date posted:



About the Role

The Digital Marketing Manager will grow the organization’s online audience by engaging our existing donor, prospect, and fan base via effective and innovative digital marketing strategies.

General Responsibilities: 
* Develop and manage innovative marketing and digital fundraising campaigns with the goal of acquiring, renewing and retaining donors 
* Work within an existing brand voice, both in visual representation and editorial style, in order to support the consistency of messaging across campaigns and the organization
* Develop and manage email campaigns, landing pages, tools and graphics for online fundraising activities, including donation forms
* Implement Peer-to-Peer fundraising initiatives and Giving Day campaigns
* Coordinate the delivery of strategic multi-channel fundraising and marketing campaigns
* Create, manage, and optimize paid campaigns to achieve fundraising objectives and optimize for the lowest possible cost per result and overall positive ROAS daily
* Measure, evaluate, analyze, test and refine current fundraising strategies to enhance participation and revenue
* Define, plan, and achieve annual objectives and key performance indicators
* Manage the digital communications editorial calendar as well as the creation, production and delivery of organization targeted email communication
* Provide accurate and insightful digital income analytical reports
* Manage organization’s web-based fundraising and marketing tools/platforms
* Stay abreast of industry best-practices within the nonprofit sector and more broadly in the commercial sector

Qualifications and requirements: 
* A commitment to Animal Equality’s vision, mission, strategy and culture.
* A minimum of five years of related work experience in direct response fundraising and marketing, preferably at a nonprofit advocacy organization
* Knowledge of and proven ability to develop and implement digital fundraising strategies
* Proven experience with digital marketing platforms including CRMs (Salesforce and Every Action preferred), email marketing tools, CMS, connectors and plug-ins
* Experience with building and maintaining donation forms, surveys, and other user engagement features, and running reports/interpreting audience analytics
* Strong data analysis experience
* Experience using A/B testing in advocacy, fundraising and/or marketing capacity
* Social media fundraising strategy experience
* Strong copywriter for fundraising emails
* Basic understanding of HTML
* Must be able to handle confidential matters
* Excellent organizational skills and attention to detail
* Must have a positive attitude, excellent interpersonal skills, effective communication and the ability to work cooperatively with others in a team-oriented international work environment
* Ability to work additional hours as needed to meet deadlines and manage workflow
* Commitment to the objectives of Animal Equality

About the Organisation

Animal Equality is an international organization that works with society, governments and companies to end cruelty to farmed animals. Animal Equality has offices in the United States, the United Kingdom, Germany, Italy, Spain, Mexico, Brazil, and India. It has been considered one of the leading charities in recognition of its efficiency and effectiveness in helping animals.

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