Digital Marketing Manager - US

The Digital Marketing Manager will grow the organization’s online audience by engaging our existing donor, prospect, and fan base via effective and innovative digital marketing strategies.

General Responsibilities: 
* Develop and manage innovative marketing and digital fundraising campaigns with the goal of acquiring, renewing and retaining donors 
* Work within an existing brand voice, both in visual representation and editorial style, in order to support the consistency of messaging across campaigns and the organization
* Develop and manage email campaigns, landing pages, tools and graphics for online fundraising activities, including donation forms
* Implement Peer-to-Peer fundraising initiatives and Giving Day campaigns
* Coordinate the delivery of strategic multi-channel fundraising and marketing campaigns
* Create, manage, and optimize paid campaigns to achieve fundraising objectives and optimize for the lowest possible cost per result and overall positive ROAS daily
* Measure, evaluate, analyze, test and refine current fundraising strategies to enhance participation and revenue
* Define, plan, and achieve annual objectives and key performance indicators
* Manage the digital communications editorial calendar as well as the creation, production and delivery of organization targeted email communication
* Provide accurate and insightful digital income analytical reports
* Manage organization’s web-based fundraising and marketing tools/platforms
* Stay abreast of industry best-practices within the nonprofit sector and more broadly in the commercial sector

Qualifications and requirements: 
* A commitment to Animal Equality’s vision, mission, strategy and culture.
* A minimum of five years of related work experience in direct response fundraising and marketing, preferably at a nonprofit advocacy organization
* Knowledge of and proven ability to develop and implement digital fundraising strategies
* Proven experience with digital marketing platforms including CRMs (Salesforce and Every Action preferred), email marketing tools, CMS, connectors and plug-ins
* Experience with building and maintaining donation forms, surveys, and other user engagement features, and running reports/interpreting audience analytics
* Strong data analysis experience
* Experience using A/B testing in advocacy, fundraising and/or marketing capacity
* Social media fundraising strategy experience
* Strong copywriter for fundraising emails
* Basic understanding of HTML
* Must be able to handle confidential matters
* Excellent organizational skills and attention to detail
* Must have a positive attitude, excellent interpersonal skills, effective communication and the ability to work cooperatively with others in a team-oriented international work environment
* Ability to work additional hours as needed to meet deadlines and manage workflow
* Commitment to the objectives of Animal Equality