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Digital Marketing Manager

Animal Equality

Animal Equality

United States

Marketing or communications

Full-time: 

Yes

Remote

Paid: 

Yes

None

Mgmt responsibilities: 

Animal Charity Evaluators Review: 

Previously recommended

23/01/23

Date posted:

Deadline: 

None listed

About the Role

Terms of Employment: Full-time, Exempt, At-will
Reports to: International Director of Marketing
Staff reports: None
Position Location: Remote, US-based

Summary
The Digital Marketing Manager will grow the organization’s online audience by engaging our existing donor, prospect, and fan base via effective and innovative digital marketing strategies.

General Responsibilities: 
* Develop and manage innovative marketing and digital fundraising campaigns with the goal of acquiring, renewing and retaining donors
* Work within an existing brand voice, both in visual representation and editorial style, in order to support the consistency of messaging across campaigns and the organization
* Develop and manage email campaigns, landing pages, tools and graphics for online fundraising activities, including donation forms
* Implement Peer-to-Peer fundraising initiatives and Giving Day campaigns
* Coordinate the delivery of strategic multi-channel fundraising and marketing campaigns
* Create, manage, and optimize paid campaigns to achieve fundraising objectives and optimize for the lowest possible cost per result and overall positive ROAS daily
* Measure, evaluate, analyze, test and refine current fundraising strategies to enhance participation and revenue
* Define, plan, and achieve annual objectives and key performance indicators
* Manage the digital communications editorial calendar as well as the creation, production and delivery of organization-targeted email communication
* Provide accurate and insightful digital income analytical reports
* Manage the organization’s web-based fundraising and marketing tools/platforms
* Stay abreast of industry best practices within the nonprofit sector and more broadly in the commercial sector

Qualifications and requirements: 
* A commitment to Animal Equality’s vision, mission, strategy and culture.
* A minimum of five years of related work experience in direct response fundraising and marketing, preferably at a nonprofit advocacy organization
* Knowledge of and proven ability to develop and implement digital fundraising strategies
* Proven experience with digital marketing platforms including CRMs (Salesforce and Every Action preferred), email marketing tools, CMS, connectors and plug-ins
* Experience with building and maintaining donation forms, surveys, and other user engagement features, and running reports/interpreting audience analytics
* Strong data analysis experience
* Experience using A/B testing in advocacy, fundraising and/or marketing capacity
* Social media fundraising strategy experience
* Strong copywriter for fundraising emails
* Basic understanding of HTML
* Must be able to handle confidential matters
* Excellent organizational skills and attention to detail
* Must have a positive attitude, excellent interpersonal skills, effective communication and the ability to work cooperatively with others in a team-oriented international work environment
* Ability to work additional hours as needed to meet deadlines and manage workflow
* Commitment to the objectives of Animal Equality
 
Salary and Benefits:
$60,000-65,000. The benefits package includes 100% employer-covered health, dental, vision insurance, paid child care leave, a generous vacation package, paid sick time, 1 paid volunteer day per year, 2 floating holidays, and 401(k) with partial employer match.
 
Application Deadline:
Applications will be accepted until position is filled.

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